At CenterPoint Energy, we are in a meeting with a Vice President and she says, "People will do anything for what they want and very little for what they need." This is profound. It changes how I see the world. We focus on this premise and our project out performs all historic growth records in the industry.
The example I give is I want a pair of shoes from Nordstroms and I need a gas dryer. Which will I move heaven and earth for to get? Okay, true confession, the shoes. When you are asking questions of executive clients, we encourage our clients to find out what do those executives want. Once you find it, you are on fire. It is where the spark ignites a new project, a new opportunity, and expansion of the career of the executive. And, the expansion of your career is on fire.
"You can have everything in life you want, if you will just help other people get what they want." Zig Ziglar